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            <h3>如何细分人群精准投放</h3>
            <p><span>广告</span>2022-04-26</p>
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                    如今，当许多公司正在进行网络营销时，它们都是“一网打尽”，无法真正掌握目标受众的需求，也未能达到营销效果。因此，细分人群是网络营销的重要组成部分，通过分析不同人群的关注点和行为数据，“对症下药”做针对性的精准投放。
                </p>
                <p class="word">以护肤品行业为例，我们<strong>首先分析人群的分层行为趋势，找出价值人群</strong>。</p>
                <p class="word">据数据显示，高端人群的搜索量正在快速增长，因此护肤品公司可以为高端人群做更多的投放计划。但这并不意味着只有高端人士才会使用护肤品，以及超高端人士和普通人群，这些需求也存在。
                </p>
                <p class="word">虽然对这两个群体的搜索量相对较小，远远低于高端人群，但也不容忽视这两组人的购买力，所以这两组人不是关键的规划人群，作为一般需求人群。</p>
                <p class="word"><strong>其次，分析不同人群的关注点。</strong>同样护肤品为例，不同的人注意不同的产品，例如皮肤干燥的女性选择护肤品看的更多的是保湿效果。</p>
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                    因此，可以围绕不同的人群<strong>制定相应类型的投放计划</strong>；同时结合人群的分层行为趋势，<strong>圈定出更有潜力的市场</strong>，将这部分市场作为重点市场投放。
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